Monday, 14 September 2015

Research: Digipaks

Digipaks were among the first alternatives to jewel cases to be used by major record companies, and because there is no other common name for Digipak-style packaging made by other companies, the term digipak is now a generic term though it is trademarked.

They can be folded into a square plastic case or be more eco friendly and made of card. As they are folded up, it is the sides on the top and back that are the main promoters and the faces that are used to draw the TA in.  The front has a picture promoting the artist or the album/track and the back lists the tracks.   Inside is more pictures/artwork, information, lyrics etc enfolding the CD.
   Digipaks come in all different styles and designs. I think the first one on the left fits our genre the best because it has a funny element to it and I think our audience would like that. We could also do what they have done on this digipak and that is have pictures of the band on one side and instead of having the cartoon face over the writing we could have a picture of the our actor that while be playing emily.  This would need a four panel layout.  The table below shows a lot of common layouts.



















These are printed digipaks and show what you can do.































We will need to create synergy with our digipak to match the video.









1 comment:

  1. A more proficient Level 3 post here Shane. You are thinking about synergy- well done. Perhaps add in which design and layout appeals to you most and suits your TA.

    ReplyDelete