Research: Similar Product Video 3 Arctic Monkeys

EDITING  & CAMERA TECHNIQUES

There are no transitions, all the shots cut from one to the next.  At the beginning of the video when the music is slower/smoother, the average shot length is 2 to 3 seconds.  When the music speeds up the average shot length drops to 1 to 2 seconds but there are still no transitions.

The colour matching is probably done in the editing stage.  It is blue at the beginning to show cold and misery.  This is avery dull image with colours desaturated. She is not performing to Mulvey's male gaze however this micro element [Carol Vernallis] does offer a different representation of a female. She seems utterly miserable and perhaps some members of the TA will be able to relate to this. 



The street lights are then warm as is the pink sparkly outfit she wears. The end is again cold.   There are hand held shots that destabilise the image to add to the apparent chaos.  The speed of the shots is also enhanced by footage from a moving car of a street at night so all the lights blur and trail (juddering).  This is further enhanced by rain splashed, steamed up windows.

There are also some out of focus shots and the movement in some of the low light shots is also blurred.  These shots are often close ups.