Monday, 2 November 2015

Research: Kerrang and Bauer Media


Kerrang! is a UK-based magazine devoted to rock music, currently published by Hamburg based Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement in the Sounds newspaper. Named after the onomatopoeic word that derives from the sound made when playing a power chord on a distorted electric guitar, Kerrang! was initially devoted to the New Wave of British Heavy Metal and the rise of hard rock acts. In the early 2000s it became the best-selling British music newspaper. This would be a good place to put my advert because would reach a wide audience and for people who enjoy listening to rock music but i feel that they focus on heavy rock the most but the music we have chosen is a punk rock so I feel like they would not want to publish  my advert about this band and music because it wouldn't  fit in with the rest of there music. 

Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. I think this company would the best to publish my advert because they do not focus on one type of music like Kerrang and our advert would appeal to a lot of people because of the 22 million people that Bauer Media reach. If I choose Bauer then my advert would be on the radio and in many different magazines. 

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